Tanzara Gallery serves as a vibrant platform for a variety of artists, fostering the appreciation of art in its manifold expressions. With over 70 successful exhibitions to its name, Tanzara has been instrumental in promoting both established and emerging talent. Notably, it’s held exhibitions in prestigious venues, including the UN headquarters in New York, as well as China, Dubai, and Bahrain. In its role as a promoter of fine art, Tanzara Gallery also offers online sales and showcases of artistic works.
70+
Exhibitions Worldwide
10k+
Artwork Sold
Role
UI/UX Designer
Developer
Deliverables
Web App
Tools
Competitor Analysis
Wireframing
Adobe XD
WordPress
Year
2017-2018
Challenges
Designing for Tanzara Gallery brought forth the challenge of blending traditional artistic aesthetics with modern web functionality. The task was to create a digital environment that echoed the gallery’s ethos and seamlessly displayed a vast and varying collection of art. Ensuring a user-friendly experience for a diverse audience, from art novices to seasoned collectors, while maintaining a robust online art showcase and sales platform, was a balancing act that required careful consideration and innovative design approaches.
Solution
To meet the challenge, I used a design approach that merged classic aesthetics with intuitive functionality. A structured site layout and visually focused design strategy were used, ensuring an easy navigation experience for users while highlighting the unique art pieces, creating a seamless digital art-buying journey.
01. Discover
Interviews, Research & Competitor Analysis
02. Define
Problem Statement, User Stories, Feature Mapping
03.
Ideate
LOFI Wireframe, User Testing & Present to stakeholders
04. Implement
Hi-Fi Design & Development