AZAI, a luxury beacon in Pakistan’s fashion scene, elegantly blends traditional craftsmanship with modern sophistication. Their ensembles are not just clothing, but experiences of style and culture, crafted meticulously from high-quality fabrics. Rather than adhering to fleeting trends, AZAI sets new fashion benchmarks, offering a vibrant blend of sophistication, style, and rich cultural expression.
150k+
Marketing Reach
1k+
Monthly Sales
Role
UI/UX Designer
Developer
Deliverables
Web Store
Tools
Competitor Analysis
Wireframing
Figma
Next.JS
WP
Year
2023
Challenges
Designing for AZAI posed an interesting challenge as their brand essence required a delicate balance of cultural richness and contemporary aesthetics. Translating the distinct and luxurious feel of their garments into a digital environment was a task that required meticulous attention to detail and a deep understanding of the brand’s unique style narrative, ensuring that each user experience authentically resonated with the AZAI aesthetic.
Solution
I addressed this challenge by crafting a UI/UX design that mirrored AZAI’s sophistication and style. Through careful color selections, elegant layout choices, and an intuitive navigation structure, I was able to create a digital platform that truly embodied the luxurious feel of the AZAI brand and provided a seamless user experience.
01. Discover
Interviews, Research & Competitor Analysis
02. Define
Problem Statement, User Stories, Feature Mapping
03.
Ideate
LOFI Wireframe, User Testing & Present to stakeholders
04. Implement
Hi-Fi Design & Development